Julian Kynaston, Founder of the award-winning Propaganda Brand Consultancy, has released his debut book, telling his story from his misspent youth as a Leeds football casual to the decades he’s spent leading Propaganda, the North’s preeminent brand consultancy firm. Having...

We’re delighted to announce that Propaganda has reached the final stage of this year’s Management Consultancies Association (MCA) Awards. After a rigorous judging process for the highly competitive awards, Propaganda has been named a finalist in the Strategy category for our work with Powersheds.  The MCA Awards celebrate the very...

For more than a decade, NCM had built a reputation as one of the UK’s leading commercial asset disposal specialists, evaluating, removing and auctioning off companies’ surplus. But as the business evolved, its positioning no longer reflected the strategic role...

Propaganda has delivered Trust, the latest brand building campaign for Cloud Nine, centred on honesty. In a beauty industry full of misleading claims and lofty promises of perfection, simply telling the truth can be a powerful differentiator. Instead of making...

Our Consulting Director, Tom Fowler, recently hosted a roundtable with SME member firms from the Management Consultancies Association (MCA), bringing together a group of senior leaders for an open and insightful discussion. The session focused on SME growth opportunities across...

Propaganda has unveiled a new creative campaign for Kasai as the brand, loved by professionals launches, for home chefs. Delivering a new brand film, website and assets, the campaign is designed to showcase the craftsmanship, versatility and limitless cooking possibilities...

Propaganda Brand Consultancy has delivered “Out of Office” for Suit Direct, a campaign supporting the retailer’s exclusive new casualwear collection with Ted Baker. Capturing the brand’s stylish yet relaxed casual collection, the campaign centres around stepping “Out of Office” for...

Propaganda Brand Consultancy has delivered a major broadcast advert for outdoor living brand Powersheds, spanning Channel 4 and UKTV, as the brand accelerates into a new phase of growth.  A 30-second TV spot will run on Channel 4, supported by...

RFM Group and Ventrolla had deep expertise but no external group identity that captured and reflected their combined strength and capabilities. We changed that. Spatial is a 360° property lifecycle management company; the parent organisation of Ventrolla, a specialist in...

We are investing a six-figure sum in a proprietary AI platform, developed in partnership with Audacia, to transform over three decades of strategic intelligence into a scalable engine for value creation.  This is not an off-the-shelf AI solution. It is a purpose-built...

Influencer marketing isn’t in a decline, it’s being redefined. Propaganda’s Social Media Director, Natalie Sharples, shares her perspective on what’s driving that shift and what brands need to do next.   Influencer marketing has been declared “over” more times than most channels in modern marketing. But the reality is far less...

The second volume of the Old Testament from Propaganda Chairman Julian Kynaston is now available. Drawn from widely read LinkedIn posts, the book explores the beliefs, battles and breakthroughs that have shaped decades of creative strategy – from refusing pitches...

Content calendars, posting quotas and rigid strategies are holding brands back. Social Media Director Natalie Sharples shares her view on why this approach falls short and what it takes to build something more meaningful.  Creating a brand world online is no longer a...