About Us
Who are we?
We are a prominent strategic and creative brand consultancy. For over 22 years we’ve stood shoulder to shoulder with our clients – building their brands and reputations, changing their markets, and transforming their fortunes with proven, research-led models.
Why are we different?
We deliver tangible commercial results. And our status as the only brand consultancy to ever be a member of the Management Consultancies Association proves that the insight, creativity and commercial rigour we use to write results-focussed strategies work. We don’t promise it’ll be easy, but we have the evidence to demonstrate that it’ll be worth it.
What do we care about?
We believe in knowledge before assumption. We value brain count, not headcount, sector and tactic neutrality, and outthinking over outspending. And we care about the positive impact we make on our clients’ bottom lines.
Are we right for you?
We’re not a traditional agency. We don’t pitch. We don’t churn out marketing department outputs. We work at board level, nurturing long-term client relationships to create new brands, push through barriers to growth, and drive brands to exit. When the work absolutely has to work, you can count on us.
Our Approach
Identify & Build Growth
Take to Market
Future Proofing
The Methods
Our original and unique insight-led brand and business process is designed to provide our clients with strong direction. It takes a 360° view of your world and uses insights to drive strategic and creative results-driven recommendations.
We can work with you to implement our strategic and creative recommendations in a number of ways, including:
- Marketing and campaign plan management
- Creative concepts, design, copy, motion graphics and digital
- Social and PR
- Outsourced marketing resource
- Non-executive directorships
Brands are living, breathing entities that require on-going direction and strategy management. We have two tried and tested tools that support continual growth development:
- Brand Health
- Brand Tracking
Our Approach
Identify & Build Growth
Whether you are starting out, seeking to grow, or wanting to exit, we always begin with our principle of knowledge before assumption. We use truth and insight to drive strategy and inspire creativity. It is an approach that has been validated again and again.
The Methods:
Our original and unique insight-led brand and business process is designed to provide our clients with strong direction. It takes a 360° view of your world and uses insights to drive strategic and creative results-driven recommendations.
Long before going to market, it’s imperative that you define, validate and articulate the point of difference of your product, service or brand. Proposition Development is a rigorous analysis of your offering and market, and leads to a robust creative strategy.
This research-driven tool has been proven time and time again to drive successful innovation development for products and services, whether new or existing.
This process enables us to identify the optimum channel and communication strategy to reach as many customers as possible to maximise success in your market
Take To Market
We can work with you to implement our strategic and creative recommendations in a number of ways, including:
- Marketing and campaign plan management
- Creative concepts, design, copy, motion graphics and digital
- Social and PR
- Outsourced marketing resource
- Non-executive directorships
Future Proofing
Brands are living, breathing entities that require on-going direction and strategy management. We have two tried and tested tools that support continual growth development:
- Brand Health
- Brand Tracking
Work That Works
Inside Propaganda
Fresh perspectives from some of our longest-standing clients and team members.
Inside Propaganda
Fresh perspectives from some of our longest-standing clients and team members.
From The Blog
What we’re seeing, what we’re thinking, what we’re liking, what we’re doing.
In Their Words
Response from our Clients.
“During the time we’ve worked with Propaganda, we’ve been continually impressed by their comprehensive brand planning and fantastic creative flair.”
Vanessa Gold, Managing Director
Ann Summers.
“Propaganda interrupts our industry thinking and brings objective counsel to our Board. It is a partnership of challenge that has delivered unquestionable rewards.”
Jonathan Allbones, Director
The Car People.
“Propaganda is a key part of our transformation. The reaction from our people, customers and even our competitors has only confirmed my initial belief that this work was a ‘must do’, not a luxury. Propaganda is a trusted strategic partner that has helped us achieve a number of important milestones in recent years.”
Steve Parkin, Chairman
Clipper Logistics.
“The insight and direction from the 360° audit gave us the courage to make the step change required, from the way we engaged both the trade and our consumers, to the way we policed our business strategy. Moreover, the implementation of regular, formal board meetings chaired and evolved over time by Julian (Kynaston) has been fundamental to delivering our business growth.”
Ken Brook-Chrispin, CEO
Seabrook Crisps.
“In a relatively short period, we have not only halted a decline in revenue but have driven up service levels, realised cost savings in every area, introduced pioneering products and won new business. If you said that Propaganda had been more than worth its weight in gold to us in the past two years, you’d be about right.”
John Catling, CEO
FMG.
Contact Us
Key Contacts.
Richard McMurrough, Director T: +44(0) 113 322 9660 Email Richard Craig Harrold, Director T: +44(0) 113 322 9660 Email Craig
General.
T: +44 (0) 113 322 9660 Email Propaganda
Address.
Calls Wharf 2 The Calls Leeds LS2 7JU