Endless Showcasing a refreshingly different approach to private equity
Private Equity firm Endless approached us to reassert their position in the special situations market, differentiate themselves from competitors and create a platform for future growth.
Our comprehensive Brand Discovery led to strategic and creative recommendations, sparking a rebrand that rekindled the original ‘Endless spirit’ whilst moving beyond their heritage in turnaround investments. The new proposition, ‘Invest more’, reinforced their commitment to invest more than just funds, injecting more energy, empathy and impact. This essence is encapsulated in the powerful strapline: ‘The difference Is Endless’.
DEVELOPED A CLEAR FUND HIERARCHY WITH SPACE FOR FUTURE PRODUCTS
CREATED LONG-TERM VALUE FOR ALL STAKEHOLDERS
Aidan Robson
Managing Partner
Having worked with Propaganda on our portfolio business BSW Group, we’ve seen first-hand the tangible commercial value that their Brand Discovery and strategic creative can unlock. We’ve been both delighted and energised by the outcome.