Clipper Logistics. A long-term partnership of brand evolution and growth.

In 2008 Clipper, an established retail logistics provider, enlisted Propaganda to support with its next phase of growth. And we still work together today as the brand has gone from strength to strength.

The partnership began with Brand Discovery™ to address a confused brand architecture, low brand awareness, and no clear proposition. Borne from the work, came a new positioning: ‘Agility matched by ability’.

Operating in a demanding retail sector requiring 24/7 solutions at speed, Clipper has continued to grow through relentless innovation and keeping a pulse of the market using Propaganda’s Brand Health programme.

Through growth and success the brand has evolved to epitomise Clipper’s prowess in ‘enabling retail’.

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One of the most successful flotations of 2014.

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Now the uk’s market leader in retail logisitcs.

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MCA Winner: 2012 customer engagement.

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£150m to £700m turnover growth


Steve Parkin


I wouldn’t describe Propaganda as a ‘brand agency’. They are our strategic partners. They are as focused on delivering results for Clipper as our board is. They are one of the best investments we have made.