Clipper
A long-term partnership of brand evolution and growth.
A long-term partnership of brand evolution and growth.
Since 2008, retail logistics provider Clipper trusted us to support their long-term growth, with strategy and creative that showcased their agility and ability in a fast-moving sector.
The partnership began with Brand Discovery™ to address a confused brand architecture, low brand awareness, and no clear proposition. Born from the work, came a new positioning: ‘Agility matched by ability’.
Operating in a demanding retail sector requiring 24/7 solutions at speed, Clipper continued to grow through relentless innovation and keeping a pulse of the market using Propaganda’s Brand Health programme.
Through growth and success the brand evolved to epitomise Clipper’s prowess in ‘enabling retail’ to become the UK market leader in retail logistics and subsequently its sale to GXO for $1.3 billion in 2022.
Clipper
Became a UK market leader in retail logistics.
Clipper
One of the most successful flotations of 2014. $1.3 billion exit to GXO.
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