A Propaganda White paper
Brand Multiple™
Discover how brands drive business momentum, create value, and deliver enhanced exits.
With exclusive insights from 12 private equity firms and global consultancies, combined with our 30-year, MCA-accredited brand consultancy experience.
The white paper covers
- The renewed focus on profitability and value creation
- The value creation pillars that drive sustainable businesses
- How brands create value
- The missed opportunities when brand is misunderstood
- How to build a brand for greater multiple
Planning Director, Tom Fowler, talks about the reasons behind the whitepaper and what it uncovers.
Essential Reading for:
- Business owners, CEOs
- Private Equity portfolio managers
- Management teams
- Corporate advisors
- Anyone who wants to better understand the value brand brings
Gain expert insight into leveraging brand to set a vision, energise teams, drive awareness, control pricing, and maximise exits.
Download The White Paper
Aidan Robson
Managing Partner at Endless LLP
Brand is a framework for the whole path to exit. Brand is a tool, it’s a way to change the mindset of a business or justify a big change that will lead to better profitability and a smoother exit.
Contributors Include:
Propaganda is a brand consultancy founded on a vision to challenge the traditional agency model by putting strategy before tactics.
For 30 years, we’ve been creating and repositioning brands in the pursuit of growth, turnaround, and exit. We’ve stood shoulder to shoulder with our clients and built brand reputations, changed markets, and transformed fortunes across a vast array of business sectors.