For more than a decade, NCM had built a reputation as one of the UK’s leading commercial asset disposal specialists, evaluating, removing and auctioning off companies’ surplus. But as the business evolved, its positioning no longer reflected the strategic role it played in helping organisations unlock value from surplus assets.
Through our Brand Discovery™ process, including in-depth research with clients, buyers, colleagues and partners, we uncovered a clear shift. NCM was no longer simply an auctioneer; it had become a trusted strategic partner, helping businesses proactively manage surplus to release working capital, improve efficiency and support long-term growth.
We developed the new proposition, Surplus Strategy™, positioning NCM as the surplus strategy people. The new platform reframes unwanted assets as a strategic business opportunity rather than a reactive disposal exercise, giving NCM a distinctive position within an industry still defined by traditional auctioneering.
The new proposition was brought to life through a full rebrand including a new logo, visual identity, website, and a launch campaign across PR and social. Together, these elements created a scalable brand platform to support NCM’s ambitious UK and international growth plans.
