We’re delighted to share that Propaganda has been awarded Highly Commended in the Strategy category at the 2026 Management Consultancies Association (MCA) Awards for our work with Powersheds.
The MCA Awards celebrate the very best of UK consulting, recognising projects that deliver measurable commercial impact through strategic thinking. As the only brand agency to be a member of the MCA, we’re proud to have our work recognised among some of the UK’s leading consultancies. This year’s competition was particularly strong, with entries from major firms delivering large-scale national projects for the likes of Network Rail, National Highways and the NHS.
Our Highly Commended work for Powersheds is centered on a pivotal moment for the business. As the shed and garden markets shifted following the pandemic boom, Powersheds was under pressure to expand its product range, brands and channels. Our strategic review challenged that direction, uncovering a bigger opportunity to simplify rather than diversify.
By identifying an underserved premium market and repositioning the brand around the simplicity that had made it successful in the first place, we helped Powersheds strengthen its market position, reduce reliance on discounting and deliver exceptional commercial results.
We’re proud to be one of only two Highly Commended entries in a category of nine, featuring the likes of:
- CF with NHS West London
- Capgemini Invent for Network Rail
- Deloitte for Scotia Gas Networks
- KPMG for RenewableUK
- PwC for National Highways
The MCA Awards represent truly the best that our industry has to offer and we are delighted to have had our work recognised by them so many times over the years.