Propaganda has delivered Trust, the latest brand building campaign for Cloud Nine, centred on honesty. In a beauty industry full of misleading claims and lofty promises of perfection, simply telling the truth can be a powerful differentiator. Instead of making...

Our Consulting Director, Tom Fowler, recently hosted a roundtable with SME member firms from the Management Consultancies Association (MCA), bringing together a group of senior leaders for an open and insightful discussion. The session focused on SME growth opportunities across...

Propaganda has unveiled a new creative campaign for Kasai as the brand, loved by professionals launches, for home chefs. Delivering a new brand film, website and assets, the campaign is designed to showcase the craftsmanship, versatility and limitless cooking possibilities...

Propaganda Brand Consultancy has delivered “Out of Office” for Suit Direct, a campaign supporting the retailer’s exclusive new casualwear collection with Ted Baker. Capturing the brand’s stylish yet relaxed casual collection, the campaign centres around stepping “Out of Office” for...

Propaganda Brand Consultancy has delivered a major broadcast advert for outdoor living brand Powersheds, spanning Channel 4 and UKTV, as the brand accelerates into a new phase of growth.  A 30-second TV spot will run on Channel 4, supported by...

RFM Group and Ventrolla had deep expertise but no external group identity that captured and reflected their combined strength and capabilities. We changed that. Spatial is a 360° property lifecycle management company; the parent organisation of Ventrolla, a specialist in...

We are investing a six-figure sum in a proprietary AI platform, developed in partnership with Audacia, to transform over three decades of strategic intelligence into a scalable engine for value creation.  This is not an off-the-shelf AI solution. It is a purpose-built...

The second volume of the Old Testament from Propaganda Chairman Julian Kynaston is now available. Drawn from widely read LinkedIn posts, the book explores the beliefs, battles and breakthroughs that have shaped decades of creative strategy – from refusing pitches...

Julian Kynaston, Founder of Propaganda, has released his highly anticipated second book, The Old Testament Volume 1.  Over the past three decades Julian has built Propaganda into one of the UK’s most distinctive brand consultancies – challenging conventional thinking around brand strategy...

Following a 100-day Brand Discovery™ process that began in January 2025, Propaganda developed a bold brand and creative strategy to help ASCO accelerate growth across new and existing markets, leading to the unveiling of its new identity in December 2025 across 21 locations in 9 countries and 5 continents.  With...

Propaganda Brand Consultancy has delivered a rapid rebrand for battery specialist Ecobat Battery, relaunching the business as Veloris following its acquisition by private equity firm Endless LLP. Propaganda was tasked with redefining the brand’s strategy, positioning and identity at pace,...

For the 7th time, Propaganda Brand Consultancy has been listed in the prestigious Financial Times’ Leading Management Consultancies. This is the ninth year that the FT has compiled this list, and Propaganda has been included seven times. The index is...