We’re delighted to announce that Propaganda has reached the final stage of this year’s Management Consultancies Association (MCA) Awards. After a rigorous judging process for the highly competitive awards, Propaganda has been named a finalist in the Strategy category for our work with Powersheds.
The MCA Awards celebrate the very best of UK consulting, recognising projects that deliver measurable commercial impact. As the only specialist brand consultancy to be accepted as members of the MCA, it’s always a privilege to have our work recognised alongside some of the industry’s leading consultancies.
Our Strategy for Powersheds is centered on a pivotal moment for the business. As the shed and garden markets shifted following the pandemic boom, Powersheds was under pressure to continue growth, focusing on expanding its product range, brands and channels. Our strategic review challenged that direction, uncovering a bigger opportunity to simplify rather than diversify.
By identifying an underserved premium market and repositioning the brand around the simplicity that had made it successful in the first place, we helped Powersheds strengthen its market position, reduce reliance on discounting and deliver exceptional commercial results.
We’re proud to be nominated in this category alongside the likes of Capgemini Invent for Network Rail, Deloitte for Scotia Gas Networks, KPMG for RenewableUK and PwC for National Highways.
The MCA Awards represent truly the best that our industry has to offer and we are delighted to have had our work recognised by them so many times over the years. We look forward to celebrating with all the finalists on awards night in October.