Propaganda has unveiled a new creative campaign for Kasai as the brand, loved by professionals launches, for home chefs. Delivering a new brand film, website and assets, the campaign is designed to showcase the craftsmanship, versatility and limitless cooking possibilities of the brand’s renowned Konro grills.
Inspired by traditional Japanese cooking and reimagined for the 21st century by Michelin-starred chefs, Kasai has built a reputation as one of the UK’s leading names in live-fire cooking. Trusted by some of the UK’s most respected kitchens and chefs including Tommy Banks, Lisa Goodwin-Allen and Gordon Ramsay, Kasai is now stepping into its next chapter as demand for premium home cooking continues to grow.
The campaign centres around a cinematic brand film and a new website alongside a range of assets that bring the Kasai experience to life, highlighting the grills’ precision engineering, durable craftsmanship and ability to transform simple ingredients through smoke, char and fire.
For years, Kasai grills have been used in some of the UK’s most celebrated kitchens, while also featuring regularly on the BBC’s Great British Menu. With a history of bringing new ways of cooking to the mainstream, Kasai comes from global culinary tools supplier Gastronomy Plus. The team behind Sous Vide Tools, Gastronomy Plus helped popularise sous vide technology for both professional chefs and home cooks.