Propaganda Brand Consultancy has delivered “Out of Office” for Suit Direct, a campaign supporting the retailer’s exclusive new casualwear collection with Ted Baker.
Capturing the stylish yet relaxed casual collection, this campaign centres around stepping “Out of Office” for the summer season, capturing a laid-back yet refined approach to contemporary menswear.
Propaganda delivered full creative production from initial concept through to final execution, including a campaign film, social assets and in-store imagery.
The collection is a curated edit of everyday staples, including 100% cotton T-shirts, polo shirts, chinos, linen-rich Oxford shirts and lightweight coats. Building on Suit Direct’s existing Ted Baker suiting offer, the new collection gives customers a more complete way to shop the brand, with premium casual pieces that complement tailoring and work just as well on their own.
The campaign is now live across 35 stores nationwide, bringing to life a relaxed, easy-wear summer aesthetic designed to showcase the versatility and premium quality of the collection.