We are investing a six-figure sum in a proprietary AI platform, developed in partnership with Audacia, to transform over three decades of strategic intelligence into a scalable engine for value creation.
This is not an off-the-shelf AI solution. It is a purpose-built system designed to interrogate our archive of real-world brand transformations -unlocking patterns, challenging assumptions, and strengthening decision-making at speed.
For 30 years, we have worked alongside leadership teams and investors to build brands that drive growth, margin, and exit value. This platform allows us to protect, interrogate, and scale that intelligence -augmenting our consulting team, not replacing it.
By integrating our proven frameworks with advanced AI architecture, the platform activates thousands of proprietary insights generated across sectors. It enables us to pressure-test positioning, sharpen strategic choices, and accelerate value creation with greater rigour and confidence.
As Managing Director Craig Harrold explains:
“For 30 years we’ve built a body of knowledge around what actually drives brand growth and valuation. Not theory, but real-world transformations across sectors. This investment allows us to protect, interrogate and scale that intelligence. Augmenting and enhancing our consulting team, process and impact. As AI continues to reshape the consultancy landscape, our position is clear: intelligence should be re-engineered, but judgement remains human.”
We have partnered with Audacia to engineer the platform. A technology consultancy trusted by organisations including Honda, O2 and Saint-Gobain, ensuring it is built with the robustness, governance, and engineering discipline required for high-stakes environments.
As Philip White, Managing Director at Audacia, adds:
“There’s a lot of noise around AI adoption right now. What impressed us about Propaganda is their clarity of purpose -they’re not looking to replace strategic thinking; they’re looking to augment and compound it.”
This investment reflects a clear belief: in a market increasingly driven by data and automation, competitive advantage will come from those who can combine proprietary intelligence with human judgement.