The second volume of the Old Testament from Propaganda Chairman Julian Kynaston is now available.
Drawn from widely read LinkedIn posts, the book explores the beliefs, battles and breakthroughs that have shaped decades of creative strategy – from refusing pitches and challenging “best practise” to navigating AI, visceral branding and strategic discomfort.
Part manifesto, part field guide, it’s written for anyone building brands, running agencies or questioning the status quo.
Order your copy here: https://shop.propaganda.co.uk/products/p/old-testament-vol-2
