The Car People launch new TV campaign

Keep your eyes out on ITV1 in Yorkshire and the North West today for The Car People’s brand new campaign ad! When we first began work on the campaign, our brief was to get across all the different things that...


The Car People Spring Campaign: BTS

Last week we were on set with The Car People, filming their next two TV ads. We’ve been working on the concepts, scripts and storyboards for The Car People’s most ambitious TV ad campaign yet for several months, following on from...


How Car Buying Should Be

Look out today for the launch of The Car People’s brand new TV ad ‘How Car Buying Should Be’, which kicks off a new campaign focusing on turning car buying on its head and making it a great experience for...


Behind the Scenes- The Car People 2015-16 Campaign

  After months of meticulous planning and preparation The Car People 2015-16 campaign shoot took place last week. The campaign represents a stylistic evolution for the brand, introducing elements of The Car People’s animated world into the real world. The...


The Car People TV Ads

Today sees the debut of The Car People’s latest TV ad. A part of the ‘We’re here for you’ campaign, the ad will run throughout March on ITV Yorkshire and Granada. Based on valuable insights gathered from a process undertaken...


The Car People: We’re here for you

January sees the launch of the new The Car People campaign. Developed by Propaganda, the campaign will include: radio, point of sale, outdoor advertising, online media and new TV ads (airing in the spring). The campaign comes off the back...


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