How Car Buying Should Be
Look out today for the launch of The Car People’s brand new TV ad ‘How Car Buying Should Be’, which kicks off a new campaign focusing on turning car buying on its head and making it a great experience for the customer.
Customer service has long been at the heart of The Car People’s offering, and the TV ad highlights the differences between their attitude and that of many other car dealers. It’s about advisors who don’t hassle you, but do all they can to make buying a car simple and easy. It’s about having a huge range of cars to choose from, and access to detailed information on all of them via The Car People’s Virtual Sales Advisor app. It’s How Car Buying Should Be!
To make the ad, we took The Car People’s well-known animated characters and brought them into the real world, using stills and footage from real Car People showrooms to give Martyn – the ad’s star – the chance to walk around and present real vehicles. We worked closely with Finger Industries, who created the animation, to make the best use of animated and real-life space to showcase the car-buying experience, which – at The Car People – focuses on helpfulness, friendliness and fun. To top it off, we added a voice over by comedian Reece Shearsmith.
We’re delighted to see the ad air today on ITV and Granada – it’ll be on until the 25th July, so keep an eye out for Martyn when you tune in!