The Car People Launch New In-Store TV Channel
In the run-up to Christmas, The Car People have a treat lined up for visitors to their showrooms with the launch of their new in-store TV channel, TCP TV.
The new solution runs two screens in each showroom, one a huge 85in across. The TV channel will run throughout the day, making use of The Car People’s fun and friendly visual identity to provide useful information on car buying essentials and highlight some of the key brand differences that set The Car People apart from other car supermarkets. The solution has been integrated with The Car People’s own POS platform, so that customers collecting their new cars are welcomed on screen and The Car People characters will also be introducing live weather and traffic feeds to make sure any trip to their Wakefield, Sheffield or Manchester showrooms runs smoothly.
Propaganda created brand new content for the TV channel including a unique logo and introductory videos explaining warranty options and The Car People’s exclusive aftercare programme, ‘Friends’. Introduced in July this year, the loyalty scheme – which features benefits such as discounted MOTs, reminder services and free loans of accessories such as bike racks and European sat navs – has already prompted a fantastic response from customers.
The channel was installed across all Car People showrooms last week and will run all year round, so keep an eye out for it next time you’re looking for a new car!