Julian Kynaston, Founder of the award-winning Propaganda Brand Consultancy, has released his debut book, telling his story from his misspent youth as a Leeds football casual to the decades he’s spent leading Propaganda, the North’s preeminent brand consultancy firm. Having...

We’re delighted to share that Propaganda has been awarded Highly Commended in the Strategy category at the 2026 Management Consultancies Association (MCA) Awards for our work with Powersheds.  The MCA Awards celebrate the very best of UK consulting, recognising projects...

Propaganda has delivered the strategic positioning and creative direction for The KB Pen, a luxury beauty tool pioneering a new category in cosmetics.  Created by Karen Betts, a pioneer in professional beauty with three decades of industry expertise, The KB Pen builds on her track record of...

When the idea of a gallery first came up at Propaganda, the obvious thought was to fill it with great advertising: a celebration of the finest creative our industry has produced.  But that felt too literal.  Propaganda has been many...

Expect had outgrown its brands. Expect Distribution, Longs of Leeds and Pallet Plus each had an identity of its own, but none told the full story of what the group could now do, or supported the ambitious growth Expect had...

Propaganda has strengthened its team with two new junior hires, reaffirming its commitment to developing emerging talent at a time when many agencies are using the rise of AI as justification for reducing or eliminating junior roles.  Joshua Hoyle joins Propaganda as...

For more than a decade, NCM had built a reputation as one of the UK’s leading commercial asset disposal specialists, evaluating, removing and auctioning off companies’ surplus. But as the business evolved, its positioning no longer reflected the strategic role...

Propaganda has delivered Trust, the latest brand building campaign for Cloud Nine, centred on honesty. In a beauty industry full of misleading claims and lofty promises of perfection, simply telling the truth can be a powerful differentiator. Instead of making...

Our Consulting Director, Tom Fowler, recently hosted a roundtable with SME member firms from the Management Consultancies Association (MCA), bringing together a group of senior leaders for an open and insightful discussion. The session focused on SME growth opportunities across...

Propaganda has unveiled a new creative campaign for Kasai as the brand, loved by professionals launches, for home chefs. Delivering a new brand film, website and assets, the campaign is designed to showcase the craftsmanship, versatility and limitless cooking possibilities...