The Car People Launch New In-Store TV Channel
In the run-up to Christmas, The Car People have a treat lined up for visitors to their showrooms with the launch of their new in-store TV channel, TCP TV. The new solution runs two screens in each showroom, one a...
A picture paints a thousand words
A picture paints a thousand words, as the old saying goes. Whilst not always accurate, in the pursuit of press coverage, an impactful image certainly does catch the eye and the reader’s attention. Indeed, at a recent meeting with a...
Providing a Jump in Publicity for 24 Seven
We started working with 24 Seven back in 2013, with a brief to differentiate them in a price driven, competitive market. During Discovery, we found that they had a number of big advantages over the competition; innovation, agility and customer...
Introducing our Junior Copywriter Niamh
Hello there! My name’s Niamh (nee-ve). I’m Propaganda’s newest junior copywriter, so it seemed fitting to write a little something for the blog. I recently left the comfort of full time education after spending the past four years at the...
‘Tis the Season to be Seen…
Christmas is one of the busiest times of the year for retailers. With stiff competition in the market, Propaganda provided Ann Summers with one of their boldest campaigns to date. ‘We are God’s Gift’ solidifies the brand as the leading...
Black Friday is Evolution, Not Revolution
“I woke up to 57 emails…” Seems to be the theme running around the office on Black Friday morning. Although seemingly it’s not Black Friday any more. Reading Metro on the way in, adverts refer to it variously as Black...
In Case You Missed It…
Our Planning Director Julian Horberry was invited to give his views on the state of the industry in last week’s Points North. As you’d expect, we weren’t short of views. Read the full piece here: In recent years, many agencies will...
Moregasm Makes Retail Week Shortlist
Our work alongside Ann Summers has once again made the shortlist for the prestigious Retail Week Awards, set to celebrate the luminaries of the retail world at a glitzy London ceremony next March. We worked with the pleasure retailer to...
21 Years of Complete & Utter Propaganda
We’re proud to be 21. We’ve created, transformed and built brands, working with an enviable list of clients from global leaders to small start ups. We’ve achieved this by making planning a priority, using truth and insight to inspire creativity,...