‘Tis the Season to be Seen…
Christmas is one of the busiest times of the year for retailers. With stiff competition in the market, Propaganda provided Ann Summers with one of their boldest campaigns to date. ‘We are God’s Gift’ solidifies the brand as the leading destination for pleasure.
The campaign was launched this month and uses a strong female lead, to convey the message that the brand wants all women to feel like ‘God’s Gift’, be the centre of everything, and be in control. Each phase showcases key products in the Ann Summers range, matching the changing needs of the consumer over the festive period.
The new year will see many more exciting projects, kicking off with Valentine’s Day. So get your whips and blindfolds ready, because it’s going to be a steamy start to 2016!