Moregasm Makes Retail Week Shortlist
Our work alongside Ann Summers has once again made the shortlist for the prestigious Retail Week Awards, set to celebrate the luminaries of the retail world at a glitzy London ceremony next March.
We worked with the pleasure retailer to develop a new range of sex toys, Moregasm, which has been shortlisted in the Own Brand Range/Product of the Year category. And with the reception it received from customers, it’s no surprise. The collection achieved sales growth of +25% versus sales plan in the first month alone – in fact, it was so popular, some lines sold out completely. The campaign resulted in their most successful product launch since the iconic Rabbit.
Our strategy for Ann Summers has help to reposition and elevate the business, since we carried out a Brand Discovery back in 2013. The insights gathered during that process have underpinned the strategic direction of the retailer and helped ensure eye-catching success across its channels.
During development and launch, we worked with the Ann Summers team on naming the collection, brand positioning and communications / sales strategy, which included point of sale and a money back guarantee if users didn’t experience ‘their most intense orgasm ever’.
Moregasm represents the latest success story of a brand looking to hit new heights and we’re all excited to be up against other retail giants for the awards in March. Watch this space.