Shaking up baking with Roberts’ Digestion Boost Bloomers

[vc_row][vc_column width=”1/1″][vc_column_text]‘Gut health’ has become a hot topic recently – with several studies linking good gut health to a lower incidence of diseases like cancer, heart disease, and diabetes.

In simple terms, the microbes in your gut play a vital role in digestion, your immune system and weight regulation. That means eating the right foods can help to keep your gut happy and healthy.

We’ve all heard of probiotic and prebiotic yoghurts but did you know that bread could be good for your gut too?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66800″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text]Thanks to Roberts Bakery and the long-awaited launch of their new range of Digestion Boost Bloomers, the nation’s favourite staple now complements a healthy gut. No more chomping on chicory, slaving over Sauerkraut or reaching for the radicchio. Just grab a slice of Roberts Digestion Boost and you’re good to go.

The new bloomers are lovingly created with live ferments and packed with fibre, so they’re yummy and friendly on your tummy.

We worked with Roberts to develop the campaign and organised the photoshoot – spending hours in the studio toasting slices and creating delicious toppings for our beautiful campaign imagery.

The result is an integrated campaign to support the new product launch across in-store, POS, digital ad screens, social media and digital channels.

Digestion Boost Bloomers are available exclusively in selected Tesco stores across London and the North. So keep your eyes peeled and, if you spot one, choose with your gut![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66801″ media_width_percent=”100″][/vc_column][/vc_row]

Gearing up for SS19 with Gym King

[vc_row][vc_column width=”1/1″][vc_column_text]With the Spring/Summer season right around the corner, we’ve been helping our client Gym King to gear up for the launch of their latest collection.

The new men’s athleisure range, which marks the second seasonal campaign that Gym King has unveiled, contains two styles, Paninaro – taking inspiration from 80’s terrace wear, and Drive, which echoes the adrenaline fuelled hey-day of motor racing.

We supported Gym King at the campaign photoshoot, in the not-so-glamourous surroundings of a Leeds city centre multi-storey car park, and Leeds Train Station on a (luckily for us) uncharacteristically sunny January day.

We captured some stunning images, which can now be seen promoting the new range across digital channels and in-store, including the e-commerce site, social media, POS and customer emailers.

The S/S collection is being launched in three drops, the first came at the end of January, with the second on the 26th of February, and the final will be available online and through select retailers at the end of May.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66787″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66789″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66790″ media_width_percent=”100″][/vc_column][/vc_row]

An extraordinary colour launch for Neäl & Wølf

[vc_row][vc_column width=”1/1″][vc_column_text]We’ve worked with leading luxury haircare brand Neäl & Wølf for 10 years, and in that time, we’ve had a hand in developing some of the hair industry’s cult products, loved by stylists and consumers alike.

Always striving to develop products that will enable stylists to transform their client’s hair, and after years of extensive research, this January saw the launch of an exciting new Neäl & Wølf range – Professional Colour.

The products are designed to help professional stylists and colourists to achieve vibrant, luxurious and long-lasting colour, with over 129 ready-to-use colours.

From an early stage, we were involved with the development of the new range, undertaking research to identify opportunities within the professional hair colour market and define a strategy for Neäl & Wølf’s own colour products.

We developed creative concepts and packaging to go alongside the new collection, which perfectly captured the classic Neäl & Wølf style, with a professional salon twist, which was rolled out across salons.

We also helped to create vital salon support tools including a shade guide and POS suite, something that generally other colour brands do not supply to their partner salons. To support the launch, we developed stunning model and product imagery, used to present the new products and their capabilities to the world of professional haircare.

The new Professional Colour range went live on the new-look Neäl & Wølf website that we launched last week and is already helping to create on-trend colour finishes across Neäl & Wølf salons. Within the first 10 days of launch, over 300 salons switched to Neäl & Wølf Colour, helping them to achieve extraordinary results for their clients.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66771″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66772″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_single_image media=”66773″ media_width_percent=”100″][/vc_column][/vc_row]

Fake brand set to soar

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1477409608576{padding-left: 5% !important;}”][vc_column width=”1/1″][vc_column_text]Bronzie continues to enjoy phenomenal success having gained a mass loyal celebrity following and taking the fake tanning market by storm with its deluxe range of tanning care and aftercare garments. Looking to take the brand to the next level, the business is set to benefit from guidance and marketing support from Propaganda.

Bronzie will also receive capital funding from Julian Kynaston, the man behind Illamasqua and renowned beauty professional, Karen Betts, the entrepreneur behind HD Brows and Nouveau Beauty Group.

Bronzie has already changed the tanning sector forever, with its first-ever after tan garment ‘The Bronzie’, and award winning ‘Ultimate Back & Body Tanning Mitt’, so it comes as little surprise that is already has a cult celebrity following including: This morning’s Susanna Reid, Love Island’s Olivia Buckland, Vicky Pattison, many of the Made in Chelsea cast and Amy Childs. The brand has also seen success through distribution deals with ASOS, Beauty Bay and Look Fantastic, and is used backstage by the cast of hit BBC show Strictly Come Dancing.[/vc_column_text][vc_single_image media=”66437″ media_width_percent=”100″][vc_column_text]Propaganda has been brought on board to focus on brand strategy and development. With Propaganda’s involvement, the business has already undergone a complete rebrand to bring the Bronzie up to date, hero its product benefits and achieve cut through in a crowded tanning market. The rebrand will also help to reposition Bronzie as a premium product with recent investment going into funding growth and new product development.

Kynaston and Betts will also be working alongside co-founders, Leanne LeGuen (beauty therapist) and Eloise Maryam (celebrity tanner), to build the brand and develop a successful sales strategy.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]

Our clients on top track

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1477409608576{padding-left: 5% !important;}”][vc_column width=”1/1″][vc_column_text]As a branding agency, we’re enlisted by our clients to change fortunes and forge a strategy for success. Over the years, we’ve had the pleasure of working with some of the country’s most notable businesses, so it was no surprise to us that several of those names made it on to the recent Sunday Times Grant Thornton Top Track 250 list.

The league table ranks private mid-market growth companies with the biggest sales from across Britain. Two of our current and longstanding clients made the list this year, so to applaud their business success stories, we’re wanted to celebrate them and the work that we’ve helped them to deliver.


We’ve worked with commercial energy business CNG since 2014, and in that time, they’ve celebrated a number of milestones, flourishing into an industry advocate for fairness and best practice.

We were first enlisted by CNG to transform them into to a leader within the energy industry, known for doing things the right way. In 2015, we helped them to launch their ‘Power Up’ identity. This year, they placed at number 71 on the Top Track 250, having earned their stake as a leader in their field whose success and business is continuing to boom.[/vc_column_text][vc_single_image media=”66350″ media_width_percent=”100″][vc_column_text]The Car People

We’ve worked with The Car People for 10 years, and across that time, they’ve celebrated numerous successes, just this year, the used car dealership achieved record sales of 2,000 cars across their three sites in just one month.

Our brief for The Car People was to prepare them for the changing retail landscape, build loyalty and implement a strategy towards growth. Having made the 136 spot on the league table, it’s clear that The Car People, with our help and support, have come a long way towards achieving that goal.[/vc_column_text][vc_single_image media=”66351″ media_width_percent=”100″][vc_column_text]A great deal of what we do at Propaganda is helping to get businesses on track, towards achieving their goals, so we always take pride in seeing how far they have come. Many of our clients past and present are now held in their respective industries as examples of success, and that is testament to all of the strategy and hard work that goes into what we do together.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]

Neal & Wolf Find Peace and give Joy to Salons this Christmas

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There is no better time to boost sales than Christmas, and that is exactly what indulgent hair care brand Neal & Wolf set out to do, embracing the gift of giving and making way for a stress-free season, with three exquisite seasonal gift sets.

 In true Christmas spirit Joy offers salon clients their best-selling products at a discounted price. With a choice of two female gift sets and one male, covering everything needed for this busy time of year. 

Our challenge creatively, was to create brand stand out for Neal & Wolf at a time when the market is most saturated with beauty gift sets and offers, as well as producing a stunning POS suite to match the standard N&W have become known for. And so, we created the Find Peace campaign, using festive visuals to get you in the Christmas spirit.

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Sparks fly at CNG photoshoot

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2 years on from our first shoot with CNG, we have been back in the studio capturing more CNG’ers as part of the imagery for its Power Up brand. 

As an energy company, Power Up encapsulates and celebrates how CNG does business. Not simply supplying energy but empowering customers, partners and even its own people.

We look forward to seeing these being used and hats off to all the CNG people who took part in the shoot.

[/vc_column_text][vc_single_image media=”66323″ media_width_percent=”100″][vc_single_image media=”66324″ media_width_percent=”100″][vc_single_image media=”66325″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]

We’re living dangerously with the launch of Nouveau Lashes’ new brand identity…

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1477409608576{padding-left: 5% !important;}”][vc_column width=”1/1″][vc_column_text]Depicting a modern-day medusa in a French Noir setting, Dangerously Beautiful conveys the beauty of confidence, encourages the audience to unleash the power of their eyes, take on the world – and win.

[/vc_column_text][vc_single_image media=”66301″ media_width_percent=”100″][vc_column_text]The new brand identity can be seen online at or in salons across the UK and Internationally.

[/vc_column_text][vc_single_image media=”66304″ media_width_percent=”100″][vc_single_image media=”66305″ media_width_percent=”100″][vc_single_image media=”66306″ media_width_percent=”100″][vc_single_image media=”66307″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]

Fight the decay of winter with Illamasqua’s new Aftermath Collection

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1477409608576{padding-left: 5% !important;}”][vc_column width=”1/1″][vc_column_text]In a changing world, where invisible forces are driving society apart, Illamasqua battles against oppressive winds, brings colour where it has disappeared and breathes life into the fallen.

Last week saw the launch of Illamasqua’s new Aftermath collection which sees a collision of rich molten tones and shimmering metallics.

To support the campaign, we created a series of stunning images to inject colour amidst the decay of winter and breathe new life into the fallen.

The final images can be seen online, across beauty counters and at Illamasqua stores throughout the UK.

Prepare to lead the Aftermath and let life succeed.

[/vc_column_text][vc_single_image media=”66269″ media_width_percent=”100″][vc_single_image media=”66271″ media_width_percent=”100″][vc_single_image media=”66272″ media_width_percent=”100″][vc_single_image media=”66270″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]

Stare down summer’s haze with Illamasqua’s new scarab collection

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1477409608576{padding-left: 5% !important;}”][vc_column width=”1/1″][vc_column_text]Cleopatra’s magical appeal has captivated the world for centuries; no other queen of the ancient world has ever been as mysterious, alluring or powerful.

Last week saw the launch of Illamasqua’s new Scarab collection; drawing inspiration from the Ancient Egyptian mythology from which the name derives, and celebrating the enduring legend of Cleopatra. The collection sees make-up and fragrance combine to create a powerful offering of rich golden tones.

To support the campaign, we created a series of stunning images to transport you to distant lands and reflect the mythical beauty of Ancient Egypt and the intrigue of Cleopatra.

The final images can be seen online, across beauty counters and at Illamasqua stores throughout the UK.[/vc_column_text][vc_single_image media=”66218″ media_width_percent=”100″][vc_single_image media=”66217″ media_width_percent=”100″][vc_single_image media=”66215″ media_width_percent=”100″][vc_single_image media=”66216″ media_width_percent=”100″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][/vc_column][/vc_row]