With the Spring/Summer season right around the corner, we’ve been helping our client Gym King to gear up for the launch of their latest collection.

The new men’s athleisure range, which marks the second seasonal campaign that Gym King has unveiled, contains two styles, Paninaro – taking inspiration from 80’s terrace wear, and Drive, which echoes the adrenaline fuelled hey-day of motor racing.

We supported Gym King at the campaign photoshoot, in the not-so-glamourous surroundings of a Leeds city centre multi-storey car park, and Leeds Train Station on a (luckily for us) uncharacteristically sunny January day.

We captured some stunning images, which can now be seen promoting the new range across digital channels and in-store, including the e-commerce site, social media, POS and customer emailers.

The S/S collection is being launched in three drops, the first came at the end of January, with the second on the 26th of February, and the final will be available online and through select retailers at the end of May.