An extraordinary colour launch for Neäl & Wølf
We’ve worked with leading luxury haircare brand Neäl & Wølf for 10 years, and in that time, we’ve had a hand in developing some of the hair industry’s cult products, loved by stylists and consumers alike.
Always striving to develop products that will enable stylists to transform their client’s hair, and after years of extensive research, this January saw the launch of an exciting new Neäl & Wølf range – Professional Colour.
The products are designed to help professional stylists and colourists to achieve vibrant, luxurious and long-lasting colour, with over 129 ready-to-use colours.
From an early stage, we were involved with the development of the new range, undertaking research to identify opportunities within the professional hair colour market and define a strategy for Neäl & Wølf’s own colour products.
We developed creative concepts and packaging to go alongside the new collection, which perfectly captured the classic Neäl & Wølf style, with a professional salon twist, which was rolled out across salons.
We also helped to create vital salon support tools including a shade guide and POS suite, something that generally other colour brands do not supply to their partner salons. To support the launch, we developed stunning model and product imagery, used to present the new products and their capabilities to the world of professional haircare.
The new Professional Colour range went live on the new-look Neäl & Wølf website that we launched last week and is already helping to create on-trend colour finishes across Neäl & Wølf salons. Within the first 10 days of launch, over 300 salons switched to Neäl & Wølf Colour, helping them to achieve extraordinary results for their clients.