Dark Desires.Valentine 2015

Ann Summers is the original destination for pleasure. While so many other brands were tripping over one another to be a part of the Fifty Shades of Grey phenomenon, we all about putting the book down and setting out your own erotic story.

Gods Gift:Christmas 2015

Christmas is a time of excess – when the fun is turned up to full. It’s the season to be seen and we all need a little bit extra confidence for that. For Christmas 2015, we made it our mission to get Ann Summers customers not just to turn on the confidence but to turn it up… not only to look great but to feel it. To feel like God’s Gift.

Spring 2016

A fresh, young and vibrant campaign to welcome in a new season collection that feels the same. Colourful, cheeky, a little bit shocking, the creative captures the spirit of the new Ann Summers Spring collection.

Rule.Valentine 2016.

We created a new Queen of Hearts for the social media generation to encourage Ann Summers customers to take control and get the exactly what she want for Valentine’s.

Hot Summers

The ultimate destination for pleasure Ann Summers is so hot is has the hottest season in its name. We took that and ran with it, ramping up the heat.

Valentine Guerilla Campaign

We rebranded Valentine’s Day to Ann Summers Day. With a huge number of disruption tactics, we told the public to forget Valentine’s and the wilting flowers, and turn up the sexy this year. Happy Anne Summers Day!

Easter Pleasure Hunt

We turned Easter into a sexy pleasure hunt, making the long weekend into one Ann Summers customers would never forget.