ELLE SERA. ROUSING WOMEN TO TAKE CONTROL OF THEIR HORMONES.
Elle Sera, a female health supplement, approached Propaganda to help grow and scale their brand.
While the supplement sector has become more mainstream, research found that women still feel they’re tackling hormone health alone. The market is hard to navigate, confusing and misunderstood.
In its first 12 months of business, Elle Sera had grown a core group of evangelist customers based on the symptom support their golden pill was providing – helping with memory loss, libido, fatigue, menopause and weight loss to name a few. The simplicity of a single pill with only 5 key ingredients was refreshing in an over-complex sector and the passion and education of Elissa the founder was critical to the businesses earlier success.
We developed a brand and communications strategy for Elle Sera to own the hormone care sector and enable women to feel their most confident selves.
Luxurious, sexy brand identity to appeal to an empowered female audience that cuts through a cold ‘medical’ led market
Own and elevate the distinctive gold feature of the pill
Simple and unapologetically provocative campaigns to demystify and destigmatise hormones
