ELLE SERA. ROUSING WOMEN TO TAKE CONTROL OF THEIR HORMONES.
Elle Sera, a female health supplement, approached Propaganda to help grow and scale their brand.
While the supplement sector has become more mainstream, research found that women still feel they’re tackling hormone health alone. The market is hard to navigate, confusing and misunderstood.
Luxurious, sexy brand identity to appeal to an empowered female audience that cuts through a cold ‘medical’ led market
Own and elevate the distinctive gold feature of the pill
Simple and unapologetically provocative campaigns to demystify and destigmatise hormones
A simplified digital customer journey to support women navigate and find the info they need
Helping brands unlock growth opportunities through an age-positive lens.About Propaganda Age