VELORIS

Firing up an outdoor pizza oven brand

Building an independent battery brand at pace

When battery specialist Ecobat Battery was acquired by private equity firm Endless LLP, it needed to separate from its US parent and stand up as an independent, pan-European business at speed.

Through our Brand Discovery™ process, we interviewed internal teams, customers and suppliers across Europe, cutting straight to the business’s unique role in an increasingly complex and regulated battery market.

The result was a new name, brand and proposition. Positioned as “The Battery Partner,” Veloris was built to deliver certainty and confidence across the stored energy sector, establishing it as Europe’s intelligent battery network, connecting manufacturers to markets and customers to the best advice.

Spanning strategy, identity, guidelines, imagery, a global website and social strategy, the rebrand gave Veloris the credibility, ambition and momentum to accelerate growth across Europe, all delivered at pace.

Testimonial

Russell McBurnie

CEO, Veloris

This is a defining moment for our business, and we needed more than a rebrand, we needed absolute clarity, quickly. Propaganda brought a depth of strategic thinking and sector understanding that allowed us to move fast without compromise. Their research cut straight to what makes us different, giving us a clear, confident direction at a critical point in our journey. They’ve been a trusted partner throughout, helping us establish Veloris and positioning us for accelerated growth across Europe.

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