TVS Interfleet. Unifying Businesses To Keep Everything In Motion
When your sector is under pressure from multiple challenges, from product backlogs to fleet electrification, standing still isn’t an option.
TVS Interfleet brought together several of the UK’s leading vehicle bodybuilding businesses to create a group with unprecedented scale and capabilities.
Propaganda was briefed to unify these businesses, reducing complexity and increasing innovation, so they can serve end-clients better and add value.
We delivered a comprehensive brand strategy, including:
- Uniting the businesses’ capabilities under an evolved brand name, TVS Interfleet
- Articulating how their individual skills and experience connect, complement and amplify one another
- Launching their proposition – Built with purpose – championing their passion for positive change
- Bringing it to life with a dynamic brand identity that cuts through sector clichés
In keeping with their new strapline – Always in motion – TVS Interfleet are now equipped with all they need to help fleets, and the bodybuilding industry, to keep moving ahead.
Craig Harris, CEO and Chairman, TVS Interfleet
The team at Propaganda have blown us away with their expertise. Their insight showed us that we needed to articulate our proposition in a different way. This new consolidated brand identity better represents the great work we do across all stages of the bodybuilding industry, and reflects the leading position we are taking in building sustainable solutions