Bababing. Creating a no-nonsense baby brand to take on ‘Perfect’ insta-parents.
Founded by three brothers (and Dads), Bababing make baby gear that looks good and works great.
After deciding “this is the year we go for it”, they came to Propaganda with big ambitions: more website sales, better conversion, consistent social media, higher margins and NPD guidance. In short, to smash the glass ceiling and supercharge their growth.
When it came to marketing, they wanted to get on more parents’ radar, connecting with them in the decision-making phase. And they weren’t afraid to stand for something different – our kind of client.
We researched the market, identifying a sector filled with samey, play-it-safe pastels. This informed our recommended strategy: cutting through by recognising that real-life parenting can be tough, then showing how Bababing! can make it easier.
124% increase in average. Monthly turnover in 3 months.
I cannot speak highly enough of Propaganda. No-one rests on their laurels and they are always thinking about that next step.