Nouveau Lashes - Propaganda

Nouveau Giving the house of professional beauty a home

For over 30 years, Nouveau HD Beauty Group has revolutionised the professional beauty market. With a vision to transform the way professionals shop and learn, they needed to create a digital space that seamlessly brought together their extensive brand and product portfolio – one basket, one experience.

Beyond this, nouveaubeauty.com aimed not only to promote and distribute other brands of interest but also offer online learning, serve as a hub for beauty insider knowledge, and foster inspiration and community.

A comprehensive brand identity, tone of voice, web design and launch assets

6 months from launch, over 65% of one of its brands revenues was being delivered via Nouveau Beauty, and achieving a stronger AOV than the current branded site.

Kirsty Fox

Managing Director

Propaganda helped us bring to life our vision for a brand-new professional beauty ecommerce brand, Nouveau Beauty. Not only did they develop a visual identity to support the new brand positioning, but their digital design expertise also helped us to realise our ambition of providing a frictionless ecommerce platform for our pro beauty customers, both old and new.