DELIVITA

Firing up an outdoor pizza oven brand

Firing up an outdoor pizza oven brand

In an outdoor cooking market increasingly cluttered with high-tech gadgetry, premium oven specialist Delivita risked becoming just another product. The brand needed to rediscover its purpose and reconnect with the people who love it.

Our research-led Brand Discovery™ revealed a cultural shift in its favour: a growing desire to unplug and return to simpler pleasures, alongside rising demand for outdoor leisure and food. Delivita’s strength wasn’t just its technology, but the connection it created.

We stripped everything back, removing gimmicks and fuss in favour of beautifully simple ovens, honest craftsmanship and food that brings people together. The rebrand gave Delivita the clarity and confidence to stand apart, with a new identity, tone of voice, website and merchandise to match.

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Testimonial

Alex Shannon

Managing Director, Delivita

Propaganda helped us rediscover the soul of our brand – giving us the clarity and confidence to stand out in a crowded market. The team helped us unlock what Delivita really stands for: reconnecting with people, nature and good food. We’re not just selling ovens anymore; we’re championing a lifestyle. This is more than just a new look for us, it’s Delivita stepping into our real purpose and embracing what really matters.

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