BSW, the UK’s largest integrated forestry and sawmilling group, required a strategic brand review across its estate of group companies and capabilities. Introduced by private equity investor, Endless LLP, the brief was to enhance BSW’s value through a clear, compelling brand strategy to support a successful exit.

The strategy and creative implementation cemented the group’s mission to lead the forestry industry forward and supported BSW’s ambition to be the most innovative, technologically advanced, and sustainable timber business in the UK.

The repositioning set the group for accelerated and sustainable growth, communicating the combined value it offers under an overarching group brand. Breaking away from cliché imagery of the industry, the new direction showcased timber ‘in a new light’.