Propaganda secures a flying start to the year with a flurry of new business wins

Brand consultancy, Propaganda, has announced three major new account wins. 

Reward Finance, Principle Healthcare and Ventrolla all commissioned Leeds-based Propaganda in January on major brand positioning briefs to secure their future growth. 

These account wins continue to cement Propaganda’s growing profile in the advisory space with two of the three clients coming via a corporate finance referral. 

Laura Kynaston, MD at Propaganda said ‘Propaganda has worked tirelessly to get the strategic brand debate to its rightful level at C-Suite. We were therefore delighted when all three of these new clients approached us via their senior board, based on the results we are delivering and the impact we are making. We are really excited about working on the new briefs. It’s a fantastic start to the year.”

Principle Healthcare, backed by German Private Equity firm Capiton, approached Propaganda to help author a strategy to grow their Vitawell brand of vitamins and supplements currently stocked in several leading retailers including Tesco, Morrisons and Amazon. 

Principle Healthcare Group MD John Sutcliffe said ‘As a GenM member, we’ve been really impressed by Propaganda and felt they were the perfect partner to work with us on our next stage of growth. We’re looking forward to seeing where they take the Vitawell brand.”

Leeds-based Reward Finance are a leading short-term lender for SMEs and have enjoyed rapid growth in the last 5 years. Propaganda has been appointed to advise on a strategy to support significant further growth for the brand and its geographical expansion. 

Nick Smith, Group MD at Reward Finance said ‘We’re an ambitious brand, keen to push the boundaries and perceptions of the short-term lending market. When we met Propaganda, we knew we’d met an equally ambitious partner, ready to disrupt our market.”

Ventrolla are a market leader in heritage and replacement sash windows and are looking to build on their market leading product and service with a brand strategy which can drive a 3-year growth strategy. 

Ventrolla CEO Ian Flanagan said ‘We first met Propaganda in 2021 and were impressed by them then. I’m delighted that Ventrolla is now in a position to capitalise on Propaganda’s approach and look forward to working with them to develop our future growth plans.’’

All three clients are currently in Propaganda’s Brand Discovery™ consultancy phase with recommendations and implementation due in Spring.