Propaganda marks 30th anniversary with office move

Leeds-based Propaganda Brand Consultancy has today announced the relocation of its headquarters to prestigious new premises at 1 City Square. This move comes as the business begins celebrations for its 30th anniversary.

They have agreed a deal on 2,232 sqft on the ground floor at the plug and play, flexible office development which offers the best Grade A office space in Leeds. The letting was completed by CBRE.

Laura Kynaston, Managing Director at Propaganda says “As we hit our 30th year, it’s a fitting time to move to new premises in one of the leading business addresses in Leeds. It sees Propaganda in the company of the consultancy and professional services businesses we are increasingly working alongside in our aim to drive brand value for all our clients. 1 City Square offers us an inspiring and collaborative space for both our people and our clients”.

Propaganda works with entrepreneurial, challenger and leading brands across multiple sectors to transform their businesses. From professional services, manufacturing, construction, health, beauty and retail, its portfolio of work has seen brands enter new markets, launch new products and turnovers soar. Clients include Clipper Logistics, Endless LLP, Gen M, BSW Group and Woodlands. It is also the only brand consultancy to be accepted as a member of the Management Consultancies Association

30 years since the business launched, Propaganda is now one of the leading strategy and creative consultancies in the North. Founded in 1993, by Chairman Julian Kynaston in his hometown of Huddersfield, the decline of the textile industry and its effect on the local economy opened his eyes to the damaging effects of businesses becoming complacent, focusing on short term performance, and having a reluctance to challenge the status quo. These early experiences formed Propaganda’s founding principles and the business has gone on to build an unrivalled reputation for brand growth and transformation through its combination of insight-led strategy, creative excellence and commercial rigour. 

The business will commence a series of celebrations in March to mark its milestone year including a commemorative brochure of client work past and present, a film capturing 30 stories across 30 years of Propaganda, and a volunteering programme launched for its 45 employees.

Julian Kynaston, founder of CEO of Propaganda says, “30 years is a huge milestone for the Propaganda. Surviving for 30 years in our industry is one thing but to arrive here still at the top of our game, delivering industry-leading strategic and creative work for our clients is something I’m incredibly proud of. Our new headquarters perfectly reflect the top class consultative business we are today.”