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Propaganda boosts Strategy team amidst new client wins

To support a host of new client wins, award-winning brand consultancy, Propaganda, has appointed Paddy Cavanagh to join its strategy team. Cavanagh is a recent addition to the thriving Leeds consulting scene, having started his career at M&C Saatchi guiding strategies for NatWest, Thames Water and the Department for International Trade. 

Cavanagh will join the strategy team working on multiple new business wins including pioneering business vehicle rental platform Nexus and Mayfair-based women’s members’ club and development platform AllBright.  

Nexus enlisted Propaganda to leverage the brand to further accelerate its growth plans and value after it secured significant investment from private equity fund, Equistone.

AllBright approached Propaganda to help unify and strengthen its three distinct business divisions. Comprising of a five-story flagship Mayfair members club, a networking and development programme, and the ‘AllBright Alliance’ – a data-driven support framework that empowers brands to help women across career levels succeed and thrive at work.  

Tom Fowler, Strategy Director at Propaganda, says: “We have a long history of transforming brands into sector leaders and work is already underway to deliver strategy and brand activation for Nexus that leverages both its leading tech capabilities, and its strong people culture for innovation and client delivery. 

“AllBright’s ambition to reshape the working world for women was a brand challenge steeped in purpose that was so compelling to interrogate. Rather than simply giving women a seat at the table, Propaganda is supporting AllBright in creating a new table.

“Our new client engagements come through recommendations and referrals which is a testament to the strength and skills within Propaganda in exceeding client ambitions. We’re delighted to have Paddy join us to bolster the strategy team in continuing to transform brands that drive business value for our clients.