Innovation and Strategy Awards Success at the MCA Awards

Propaganda are pleased to announce that we have achieved double award success at this year’s Management Consultancies Association (MCA) Awards. Our wins came in both the Innovation and Strategy categories, for a project with our client ReFood. The awards, which bring together leading UK firms to celebrate consulting excellence, were presented at the ceremony in London on the 27th April.

ReFood is a UK leader in food waste recycling, turning waste food and drink into renewable energy. A natural by-product of the process is digestate, traditionally seen as a waste product. Prior to our work, ReFood paid significant disposal charges to local Farmers each year for them to take the waste product.

With AD forecasted to grow in the UK by 800% by 2020, digestate market supply was set to increase, the challenge of reliable, cost effective, disposal was therefore set to worsen and was fast becoming a sector-wide issue. A further challenge was the market perception of digestate as a waste stream, without commercial value. To date, the AD sector had failed to monetise the high nutrient content of digestate.

As a result of the project, ReFood has a clear strategy to deal with the digestate challenge that is already yielding significant operational savings each year. A phased plan has been developed, designed to evolve the digestate product to produce a high value revenue streams.

The strategy has further cemented ReFood’s market leader position, created a unique closed loop proposition and has seen the launch of ReGrow the UK’s first branded, food waste derived biofertiliser.

In each of the categories entered, we were up against extremely strong competition from the likes of Deloitte, Arup and Cognosis, who submitted entries for their work with clients such as Network Rail, the NHS and Transport for London.

Richard McMurrough, Director at Propaganda said: “We are thrilled to have won two awards at the MCA Awards. In both categories, we were up against incredibly strong competition, which really makes the recognition even greater for us. It’s brilliant to see the hard work of two Yorkshire based businesses take on some strong contenders and win. As members of the MCA, we know that these awards celebrate the very best work of the consulting industry, so these wins mean a great deal.”

Philip Simpson, Commercial Director of ReFood commented: “Propaganda demonstrated vision and value in conceiving and developing the ReGrow brand. Not only that, they’ve successfully taken it from that initial idea to successful delivery, I’ve not experienced any other business that would be capable of this approach. This double win at the MCA awards, in which we faced some tough competition is incredible. This project solved a big challenge for our industry, so it’s brilliant to have that work commended.”