Success for Propaganda and S.O.P.H.I.E at the Roses Awards.
Strategic and creative agency, Propaganda, saw off major competition at the Roses Advertising Awards, in Manchester, to secure four gold awards for its work with the Sophie Lancaster Foundation. The ‘Dark Angel’ campaign was awarded the prestigious Ray Sale Chairman’s award, as well as the best commercial produced for 20k, the best commercial over 30 seconds and best viral campaign.
The ‘Dark Angel’ film was the brainchild of Creative Director, Mark Williams. The two-minute film was created as a tribute to murdered Goth, Sophie Lancaster, but also as an educational tool to highlight the importance of tolerance, regardless of subculture. Propaganda worked closely with French animator Fursey Teyssier and British band, Portishead, to create the film.
Creative Director at Propaganda, Mark Williams said: “Winning these awards is a wonderful achievement for all of us who have worked so hard on the film and with the Foundation. It is great to be recognised in this way and I hope that through these awards, even more people will take the time to watch the story of Sophie in this short film.”
Sophie’s mother, Sylvia, who attended the awards, echoed this sentiment: “The film is a great help in helping people understand subcultures and tolerance towards others. I am delighted that the film was made, and even more so that it is being recognised as an iconic piece of work.”
The Roses Awards rigorous judging panel, which consisted of Chairman, Trevor Beattie, BMB, Rob Messeter, DDB and David Prideaux, Publicis, amongst others, also awarded Propaganda a silver award for the illustration and animation of the ‘Dark Angel’ film and a bronze award for the ‘This is my Habitat’ campaign, featuring Helena Christensen in the Retail Award category.
Joint Managing Director of Propaganda, Laura Kynaston, commented: “Everyone who is involved with the Sophie Lancaster Foundation is extremely passionate about it and I think this becomes incredibly clear when you watch the film. We would also like to thank Illamasqua who have been incredibly supportive. Winning these awards is fantastic for all of us.”