Propaganda unveils new livery design for Clipper Logistics.

Strategic and creative agency Propaganda has designed and created a new livery for leading retail logistics specialist Clipper, completing the firm’s re-brand programme.

Propaganda has worked closely with Clipper to develop its new brand identity and message, ‘Logistics Evolved’. The insight from the brand discovery undertaken for the firm guided Clipper’s brand development and informed its ‘agility matched by ability’ proposition, which embodies the company values as well as giving direction for the future of the business.

Clipper’s fleet is now a mix of vehicles liveried in Clipper’s sail image with its ‘Logistics Evolved’ message, or Clipper’s animal creative imagery, which graphically articulates its ‘agility matched by ability’ proposition across rigid and curtain-sided trailers. All vehicles use Clipper’s white and green brand colours.

Richard McMurrough, client services director at Propaganda, comments: “We are delighted to launch the new livery, which is so different and striking within the logistics’ industry and marks the final stage of the brand launch strategy. The re-livery ties the brand messaging together and unites Clipper under one consistent identity, which is an integral part of the overall brand strategy.”

Clipper’s managing director Tony Mannix adds: “Our new livery is visually engaging, modern and appropriate for the retail sector in which we operate.

The completion of this process across our nationwide fleet marks a significant milestone in our business journey and is the final piece of the re-branding programme. We have made a significant investment in the future development of our business and our united brand acts as a guiding light that ensures that, as we continue to grow, we retain all of the qualities that our customers tell us make us so different from the competition.”