Propaganda is highly commended at the 2010 MCA Management Awards.

Strategic and creative agency, Propaganda, was highly commended for Customer Engagement at this year’s prestigious Management Consultancies Association (MCA) Management Awards for its work with leading make-up brand, Illamasqua. The commendation is another success story for Propaganda, which continues to pick up awards for its work.

Held at the Grosvenor House Hotel, London last week, the MCA Management Awards celebrate the value that UK consulting delivers for clients by identifying the strongest case studies where organisations in the private or public sector have achieved a significant improvement in performance through working with management consultants.

A panel of esteemed judges and leaders in their fields, including Sally Scutt, Deputy Director General of the British Bankers’ Association and Harriet Arnold, Deputy Editor of The Business Life Desk, at the Financial Times, all praised the standard of entrants this year and celebrated the wealth of talent in our industry.
Propaganda has worked with Illamasqua since its launch in 2008 to deliver a business strategy that has positioned the newly developed company as the only premium, British cosmetics brand with a strong and valuable emotional connection with its consumers.

Propaganda has been instrumental in providing verified consumer insight and market validation, which, in turn has informed business planning, product development and ongoing brand strategy. These market insights have ensured Illamasqua’s success in the UK’s leading department stores as well as establishing itself in the USA, Australia, Asia and Europe.

Commenting on its success, Propaganda Chairman, Julian Kynaston said: “It is a great achievement that we have been recognised in this way by the Management Consultancies Association. We set out to make Illamasqua the make-up of choice across its entire product range, and through a successful working relationship, Propaganda and Illamasqua have indeed launched a code-breaking cosmetics business that has delivered £2.2m sales (wholesale) in its first year.”

Carl Atkinson, Managing Director at Illamasqua continues: “From the very beginning of our relationship, Propaganda has worked side-by-side with us. It has challenged and evolved our thinking to ensure we were fully prepared to take on, and succeed, in one of the most competitive sectors in the world”.