Propaganda Branches Out With BSW Group

The UK’s largest integrated forestry and sawmilling group, BSW, has appointed brand and creative consultancy, Propaganda, as strategic partners to conduct a strategic brand review across its estate of group companies and capabilities.

Founded in 1848 in Berwickshire, Scotland, where its head office remains, the BSW Group has six main operating divisions: tree nurseries, forestry management, tree harvesting, sawmilling, biomass energy and timber processing and distribution.

The forestry and timber sectors are experiencing unprecedented global demand with an increasing recognition of the sector’s place in the bioeconomy: as a completely sustainable construction material, timber’s ability to lock-up carbon, alongside increasing urbanisation and construction activity. To service and succeed in this market, BSW Group has a stated vision to be the most innovative, technologically advanced, and sustainable timber business in the UK.

Propaganda’s Brand Discovery™ consultative process has established how best to position the group for accelerated growth, and communicate the combined value it offers to its industry, customers, people and broader stakeholders. BSW Group has adopted the strategic recommendations, and since appointed Propaganda to support them in activating the strategy and launching the new group brand. Dave Chapman, Sales and Marketing Director and James Brennan, Marketing Manager will be leading the launch programme at BSW Group.

Tony Hackney, BSW Group CEO said “We were initially introduced to Propaganda by our investors Endless, and I have to say they impressed us from the off, with their commercially focused approach to brand and marketing strategy. The Discovery programme has given us a clear view of the best path forward for our brand. We’re looking forward to working together to realise the results and value for everyone involved.”

Craig Harrold, Managing Director at Propaganda added “Tony and the entire team at BSW have relentless ambition and energy to really drive progressive change in their sector, we’re delighted to have played a part in channelling that energy to really optimise their huge potential and positive impact. And we’re equally excited to be working with BSW Group on the delivery of the strategy.”