Propaganda and Glenbrae mark the Battle of Britain with pride
This week marks the official 75th anniversary of the Battle of Britain – and we’ve been fortunate to have worked closely with our client Glenbrae, producers of the finest quality knitwear, during their official partnership with the RAF Benevolent Fund....
Glenbrae Press Ads
We recently told you about the strategic brand repositioning piece we had developed for Glenbrae, makers of the finest British hand-finished knitwear. We’re proud to share with you the beautiful press adverts that we created to showcase the quality and luxuriousness...
Dark Desires Campaign Nominated For A Drapers Award
The stats don’t lie: Ann Summers’ Dark Desires campaign was the pleasure retailer’s most successful campaign to date (and arguably their most erotic). But now it is set to add another title to the list – award-winning. As earlier this...
Propaganda Appointed to Strategic Growth Brief for MagnaColours
We’ve been appointed by MagnaColours Ltd, a leading supplier of water-based textile inks, to work on a strategic growth brief, with the goal of growing brand equity and gaining recognition as the world leader in ink innovation. Following Brand Discovery™, we’ll...
Ann Summers Introduces Turn It On
Whoever you are, whoever you want to be, Ann Summers has the power to help you Turn It On. Ann Summers own a unique position in the market. They are a brand that speaks to every woman: across ages, personality...
Glenbrae RAF Flyover
Glenbrae took to the skies this weekend thanks to a special flyover organised by the Royal Air Force Benevolent Fund. Local residents, news reporters and history buffs gathered at Spa Mill, home to Glenbrae, on Saturday morning to watch the...
Neal & Wolf Winter Campaign: Behind The Scenes
Yesterday we were at Christian Scott Hairdressing shooting the Neal & Wolf Winter Campaign. Due to be released in September in salons throughout the UK and online, and coinciding with the launch of some exciting new products and gift sets,...
Propaganda Appointed to Support CNG in Growth Push
Propaganda has been awarded a strategic brief by leading independent commercial gas provider CNG, to achieve ambitious growth and position the business for future success. The news comes following a Brand Discovery carried out by Propaganda earlier this year, and...
Neal & Wolf Is Seeing Double This Summer…
Brand Increases Sales Two-Fold With Brand Re-engagement Strategy. Over the last 6 years, we’ve worked with Neil Capstick – founder of affordable luxury hair brand Neal & Wolf – to develop the brand & its watertight proposition “Indulgence Redefined’ and...
Tangle Teezer Behind The Scenes
What do you get if you put … 5 models, 2 wind machines, 1 trampoline, an incredible photographer and a load of Tangle Teezers into a studio for 12 hours? You’ll find out at Salon International in October. Last week Propaganda and Tangle Teezer shot...
Exit Signals Seabrook Success for Julian Kynaston
Following the news that Seabrook Crisps has been sold to private equity firm LDC in a deal reported on The Business Desk to be worth £35m, Julian Kynaston, Founder and Chairman of Propaganda also ends a successful partnership with the...
The finest repositioning for Glenbrae
Since late 2014, Propaganda have been working closely with Spectrum Yarns, an original spinning mill in Huddersfield, to develop a growth and repositioning strategy for their brand – Glenbrae. As producers of the finest quality knitwear they are a well-known...