Propaganda delivers rebrand for Endless LLP amidst ambitious expansion

Propaganda, has successfully delivered a full rebrand for Endless LLP (‘Endless’), one of the UK’s leading mid-market private equity firms.

Having undergone Propaganda’s Brand Discovery™ consultative process – which provided Propaganda with the strategic insight to reposition Endless for future growth – the rebrand has helped to assert the firm’s position within the special situations market.

Work carried out by Propaganda includes a new corporate identity, brand film, messaging and collateral. Captured across both the new visual identity and tone of voice is Endless’ spirit and energy for making a long-lasting positive impact on UK businesses.

Craig Harrold, Managing Director at Propaganda said: “Endless has been operating for nearly twenty years and has a reputation for turning around the most complex of businesses into sustainable successes. However, as the private equity market is becoming highly competitive, Endless understood the need to undertake a strategic review of its brand and creative communications as it reaffirms its ambitions to the market.

“The new brand will position Endless as a specialist within the special situations market as well as providing the platform on which to develop its offering and future growth.

Aidan Robson, Partner at Endless says, “Endless is entering its next chapter and we wanted a brand that reflects both our history but also our future.

“Having worked with Propaganda on our portfolio business BSW Group, we’ve seen first-hand the tangible commercial value that their Brand Discovery and strategic creative can unlock. We’ve been both delighted and energised by the outcome, and we’re looking forward to working together on the ongoing execution of our brand, marketing and communication plans.”

Propaganda will continue to deliver brand and marketing strategy for Endless on a retained basis.