Propaganda Brand Consultancy has delivered a bold strategic rebrand for Delivita, the premium hand-crafted outdoor pizza oven specialist, reigniting the brand’s mission to bring people together through the simple joy of outdoor cooking.
Delivita’s new brand positioning and identity – developed through Propaganda’s research-led Brand Discovery™ process – captures an increasing desire in consumers to unplug from technology and return to simpler pleasures, alongside a huge growth in demand for outdoor leisure and outdoor food post-pandemic.
In an outdoor cooking sector increasingly cluttered by high-tech complexity, Delivita stands apart with a fresh proposition rooted in authenticity, community, and timeless craft. With over 12 million UK homes considering a pizza oven but only 8% owning one*, Delivita’s new positioning empowers the brand to seize this huge untapped potential and appetite for simplicity that competitors are overlooking.
Propaganda’s rebrand for Delivita delivers a bold new visual identity, tone of voice, website, and even stylish brand merchandise, speaking directly to a community of “outsiders” – people who crave good food, great company, and being in nature. Rooted in community and connection, Delivita’s new direction champions a lifestyle that’s simple, joyful and satisfying.
Commenting on the rebrand, Alex Shannon, Managing Director at Delivita said, “Right from the beginning, Propaganda has completely exceeded our expectations, and we are delighted with the insight and the creative they’ve delivered. Propaganda has helped us unlock what Delivita really stands for: reconnecting with people, nature and good food. This isn’t just a new look for us, it’s Delivita stepping into our real purpose and embracing what really matters.”
Tom Fowler, Consulting Director at Propaganda said, “This rebrand is about stripping everything back to what makes Delivita great – connection, simplicity, and joyful moments with the people you love. The outdoor cooking space is ripe for disruption, and with this new positioning, Delivita is perfectly placed to lead a simpler approach to outdoor cooking.”