Propaganda Boosts Ann Summers Assets With The Ultimate Campaign

31/01/2014

 

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Propaganda has launched its first campaign with pleasure retailer, Ann Summers.  Launched on the 20th of January, The Ultimate Campaign focuses on the triple boost bra- the bra that promises three times the lift.  Plus the new Ultimate G Vibrators – the vibrator range that promises a third level orgasm, yes ladies, they do exist…

The Ultimate Campaign features a bold new visual identity and for the first time, Ann Summers have used an image of a sex toy in their shop windows. Starring The Ultimate G Vibrator, alongside the triple boost bra, Ann Summers’ very own Jacqueline Gold, tweeted images of the new campaign windows.

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Prior to the campaign launch, the Huffington Post’s 43,200,000 monthly unique users felt the vibrations of The Ultimate G range, which was reviewed on the website.  Later, Arianna Huffington tweeted about The Ultimate G vibrator to her 1.45 million followers.

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Big news spreads quickly, The Mail Online have featured the triple boost bra.  The bust-boosting benefits bounced their way in front of the potential 168 million plus unique hits the mail online receives everyday.

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Consequently, sales have seen a triple lift with The Ultimate G reaching a climax and selling out after only four days. The Triple Boost Bra sales have also seen a 50% bounce in the right direction.

This is the start of an exciting year of brand evolution for Ann Summers. Watch this space for more exciting (naughty and risqué) campaign updates….

 

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