Today marks the launch of the latest Ann Summers campaign, Hot Summers, created in collaboration with Propaganda.
Irrespective of the weather forecast, as the UK’s favourite purveyor of pleasure, Ann Summers proposes customers enjoy their hottest summer ever thanks to their unique mix of lingerie, erotic dress-up and sex toys.
Starting only with the new product line-up, Propaganda delivered a combined creative and strategic marketing solution to bring the concept to life across all Ann Summers channels in the UK and Ireland. The campaign includes the elevation of an exclusive collaboration with famed British fashion designer, Giles Deacon, in the top 50 stores.
The Ann Summers Hot Summers campaign is live in store from today.
Here’s some behind the scene shots from the photo shoot.
