Propaganda creates new brand strategy for Straight PLC

Earlier this year, the UK’s leading environmental product and service group, Straight plc appointed Propaganda, to undertake a Brand Discovery.

Following several months of in-depth research, which delivered rich insight into the needs and aspirations of its customers, Propaganda has worked closely with Straight plc to implement a new brand strategy for the business, which will deliver upon the needs of the market, as well as raising its corporate profile.

As a result of the findings from Discovery, Propaganda has created a new brand positioning and proposition, which is both engaging and compelling, designed to differentiate Straight in its sector. The initial launch phase includes the roll out of the newly developed corporate visual identity, a brand advertising campaign and a new corporate website which will launch later this month.

Jonathan Straight, chief executive and founder of Straight plc said, “We recognised a need for a cohesive and customer driven brand strategy to help us realise our ambitious growth plans. The insight delivered as a result of Propaganda’s Discovery programme, not only highlighted our key strengths but also identified areas for development, and has resulted in Propaganda creating a new brand strategy and corporate identity.”

“We’re extremely excited to be launching our new brand identity; the execution is contemporary and fresh and represents our deep understanding of the waste and recycling sector.
Our new strapline ‘for tomorrows world’ was chosen to represent our corporate values and brand proposition.

“As a progressive organisation, we believe that it’s important for straight to evolve our business in line with our customers expectations and changes in the market and we believe the new brand strategy and identity helps us to do just that.”