Pop in to The Car People.

Our new above-the-line advertising campaign, which launches today, for our client, The Car People, is set to drive consumers straight to the leading Car Supermarket brand.

Having worked closely with the car retailer for over 3 years and more recently completed a ‘Brand Health’ programme for them, there’s not too much we don’t know about consumer buying habits and more specifically, about buying a car – Red, Green or Blue? Hmmm, decisions, decisions…

But seriously, the research we conducted proved pretty insightful, and the new campaign we’ve created has been designed to drive footfall and increase customer affinity across all channels and to create a distinct tone of voice for the brand, activity includes, TV, Radio, Press and Listings Advertising, on-line Social Media and banner advertising and Point of Sale.

The new TV Campaign has been produced in a case study style and features two adverts, one with a female and one with a male narrative, both focus on the importance of delivering the brands promise of making the car buying process as enjoyable and ‘hassle free’ as possible. The TV campaign forms part of a wider advertising campaign, and the same distinctive signature music has been used on both the radio and TV advertising to provide a clear and instantly recognisable link to The Car People in the minds of the consumer.

Commenting on the new campaign, Jonathan Allbones, sales and marketing director at The Car People said:

“We are delighted with the new creative campaign. We recognise that buying a car is a major purchase for most people, and its important that they get the right information and advice, without any of the hard sell or hassle usually associated with buying a car. The creative campaign is based on genuine feedback we have received from our customers, who tell us that buying a car from us has been a really positive experience and one that they would be likely to repeat. Our advisors are helpful, friendly and knowledgeable, and the campaign created by Propaganda does an excellent job of reflecting this, and our brand promise of helping our customers find their ideal car, in a hassle-free environment.”

Craig Harrold, our client services director, said:

“We have worked very closely with The Car People to uncover the truth behind the brands promise, and our findings have unveiled some interesting insight into consumers car buying habits and The Car People’s customers. The TV campaign has been designed not only to drive footfall to the showrooms and website and increase brand awareness, but also to bring their customers’ stories to life in an animated way, whilst at the same time, reinforcing what our findings have told us, that The Car People, genuinely does deliver on its hassle free promise”.

Check back later when the full campaign will be revealed in our portfolio, or register here to be updated.