Neal & Wolf Breezes Fragrantly Up The Ladder Of Success In Just One Year
One year ago Propaganda launched the Indulgence Redefined campaign, introducing Neäl & Wølf – a new luxury range of salon exclusive hair products, at affordable prices.
The concept was the brainchild of industry expert, Neil Capstick, who approached Propaganda during 2009 to build the salon retail brand from scratch. Laura Kynaston, Managing Director, Propaganda, explains:
“Neil wanted to create an affordable, yet high performing range of hair products to women who simply desire a touch a luxury everyday, as he recognised there was a gap in the market for a brand that managed to deliver performance, luxury AND good value. We built on this idea and the concept of ‘Indulgence Redefined’ was born. From the name and look of the brand, to developing the unique fragrance and shooting the stunningly unique brand imagery, we worked with Neil every step of the way.
“We’re proud to be celebrating the brand’s first year with record sales and smashed distribution targets with Neil.”
Over 800 salons in the UK now use and sell the exquisite Neäl & Wølf brand with numbers rising rapidly as word catches on about the plethora of benefits the it brings to salons. So much so, in fact, that a number of hair salons are now choosing Neäl & Wølf above other more established and long standing hair care brands.
The range of ten products, which boasts that, now famous, opulent, distinctive signature fragrance, developed in one of the world’s top perfume houses, also offers the smell of success to salons, who, over the last year, have enjoyed increased profits, with hikes as high as 15% from 3.5%*, as a result of working with Neäl & Wølf .
Top stylist, David Thomas, CEO of his self-named award-winning salons in Lancashire, who has worked with Neäl & Wølf products since the brand launched says:
“One year is a very important marker for a salon retailing a hair care brand. It’s make or break time, as this is the point when a salon is in a good position to review the success of a brand through sales, and most importantly, re-sales. It’s safe to say that Neal & Wolf is remaining firmly on our shelves!”
Neäl & Wølf is well on track for hitting its business goal of UK wide availability in at least 1,000 salons by the end of 2011, as well as launching in three new countries, likely to be Norway, Denmark and Dubai. And with its now proven business model and track record of success in salons, Neil Capstick is in no doubt the Neäl & Wølf salon list will double by this time next year.
See the campaign here, view the web site here.
*David Thomas salons.