Eternity appoints Propaganda to continue brand growth

Eternity, one of the UK’s leading designers and manufacturers of sports and leisurewear, has appointed Propaganda to undertake a brand ‘Discovery’.

Established in 1985, Eternity currently supplies football leisure wear to a variety of football clubs throughout the UK and Europe, and has earned itself a reputation as a market leader in the football industry for creating high value, quality collections that supporters appreciate, whilst allowing clubs to maximise their retail potential.

Propaganda has been appointed to deliver an in-depth ‘Discovery’ programme – a 360 degree review of its brand positioning and proposition with customers in the UK and internationally, as well as with football supporters. The rich insight delivered as a result of the Discovery programme will enable Propaganda to develop a brand strategy that will deliver against Eternity’s ambitions to grow the business.

Phil Fellone, managing partner, Eternity said: “This appointment represents the next stage in our ambition to evolve and grow our business. Propaganda’s robust strategic approach and track record for delivering real business results and brand development made them the perfect choice.”

Richard McMurrough, client services director, Propaganda, said: “We are delighted to be working with Eternity, and we look forward to delivering a clear and concise strategy that will help them deliver against their objectives to grow the business and to help drive Eternity to the next level.”