Bringing Click & Collect to life for Clipper and John Lewis
We’re proud to have brought a new brand to life on behalf of a joint venture between our longstanding client, Clipper and The John Lewis Partnership.
Click & Collect innovation, Clicklink™, is a solution that combines Clipper’s expertise in retail logistics and John Lewis’ extensive retail knowledge, to offer customers a more convenient delivery solution. Underpinned by the volume of Click & Collect traffic John Lewis customers demand, the service, innovatively, is open to other retailers, signalling a new era of collaboration.
Working closely with the teams at both Clipper and John Lewis over many months, we helped to launch this new innovation in retail logistics. Our work included brand development, identity, messaging and creating a suite of collateral. We were also on hand at Clipper’s latest investor day, held at their impressive Northampton site, to see Clicklink™ in action, sorting thousands of parcels, and ensuring next-day delivery to one of JLP’s Waitrose stores before midday the next day.
Customers are now turning to Click & Collect in their droves. Remarkably, over half of UK adults used Click & Collect in the last 12 months, and delivery choices are becoming more and more important when making buying decisions. The shift in customer retail habits has kept retailers on their toes, but Clipper’s promise of ‘agility matched by ability’ has assisted the industry in coping with these rapidly changing needs.
The Clicklink™ brand will now be rolled out across the UK, marking another milestone in the Clipper brand’s development, and adding to the suite of retail solutions they offer.