Propaganda brings Elysian to life for Neal & Wolf

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][vc_column_text]The collection includes luxury items such as a candle and reed diffuser as well as a brand new hand and body lotion, meaning customers can treat their skin to the same levels of luxury and indulgence as has been a mark of the brand.

Following on from creative concept development, and a wide-ranging brief to develop a new identity, including packaging and POS, we’ve also been establishing the brand through social media and blogs. This has helped in positioning the products as the perfect relaxation experience.

It was important to maintain the luxury feel of the Neal and Wolf brand throughout the Elysian range, which included designing the packaging for the new products, in-keeping with the tone set in previous campaigns. We developed a luxury spa feel to the creative, including referencing the ingredients used in the products.

Elysian launched in salons and spas this month, accompanying its already established haircare range ahead of the busy Christmas sales period.[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column width=”1/1″][/vc_column][/vc_row][vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ css=”.vc_custom_1477409608576{padding-left: 5% !important;}”][vc_column width=”1/3″][/vc_column][vc_column width=”2/3″][/vc_column][/vc_row]